Top 7 Reasons Why Coinfluence is the Ground Zero for Crypto Projects
Success in the blockchain industry is not a zero-sum game where the progress of one project undermines that of another. Emerging blockchain projects are not only bringing a new solution to the table, they are also recycling old solutions and making them better. This is the same as in the traditional world where you get many companies competing for the same target market.
It’s good for consumers because it leads to improved product/service offerings and reduced price points.
As far as the companies are concerned, the difference could lie in their marketing strategies. The crypto industry also works the same way. And there are several reasons why Coinfluence, an influencer-based crypto marketing platform, is the ground zero for emerging crypto projects.
Coinfluence: the Ground Zero of Crypto Projects
This article lists the top 7 reasons why Coinfluence is a great marketing platform for crypto projects. The crypto industry is evolving and its success will come from the realization that this space is big enough for everyone, and work towards accommodating new projects.
- Influencer-based marketing
Influencer-based marketing is one of the best marketing methods around because it taps the mindsets of potential customers. It is estimated that 70% of brands that employ 100 people or more plan to partner with influencers.
This is mainly because consumers trust their peers more than they trust companies. A product promoted by an influencer will likely be well received by people, and could also result in word-of-mouth marketing from the followers of the influencer.
However, what sets Coinfluence apart is that it has crypto-focused influencers promote real projects with great use cases.
2. Consumers Hate Ads
Many new projects and companies, in general, spend lots of money 0n paid marketing with the hope of capturing new customers. This has worked for some time but the landscape is changing as the targeted audience hates ads. The New York Times wrote that young people — the main target of advertisers — hate ads so much that they are willing to pay to avoid them.
Coinfluence realized this and introduced a new model that reduces ad budget without compromising conversion rates.
Advertising is about understanding your target market and Coinfluence understands the crypto market, the mindset of token holders, and how bullish and bearish phases impact the community as a whole.
3. Due Diligence for Investors
The crypto industry introduced a crowdfunding model that allows people from all walks of life to be investors. In a way, this has gone a long way in creating wealth for ordinary people who are generally shut out by the existing system.
Unfortunately, this has led to the creation of drive-by-night crypto projects that raised millions of dollars and disappeared as quickly as they came.
Coinfluence vets new projects based on set criteria. This helps to weed out scam projects and protect investor interests.
4. Create Communities
The success of blockchain projects depends on the strength of their communities. Bitcoin, Dogecoin, and ChainLink among others have proven this over and over again.
Coinfluence builds and maintains strong communities for crypto projects. This helps new projects to make major inroads in the early stages. The communities consist of people who are already in the crypto ecosystem and the uninitiated as well.
This, in turn, requires specific messaging that appeals to all the community members despite their different levels of experience in the crypto markets.
5. Social Media
Social media is a powerful tool that plays a major role in the crypto community. And even outside it too.
One of the most popular stories of 2021 was how a Reddit forum, WallStreetBets, pumped the price of GameStop — and other stocks — to the detriment of established traders and hedge funds who lost billions in the process.
The main point of interest is how social media was used effectively to achieve such big results for a group considered to be “amateur day traders.”
Coordinated social media efforts can help to put any project on the global map and help it to succeed. Coinfluence uses several social media platforms — Twitter, TikTok, Reddit, Quora, Facebook, Discord, LinkedIn, YouTube, and Instagram to reach a wider audience.
6. Mindful Outreach
Crypto investors have changed over the years. They don’t just invest in a project even if it has been recommended by one or two influencers.
They want to dig more.
Coinfluence helps new projects to churn out as much content as possible. This includes press releases, news articles, and project reviews. The endgame is to portray each project in a good light and help grow its community.
A growing community will naturally help the project succeed.
7. A Changing Landscape
The crypto market is relatively young, and there is no universal formula that guarantees the success of a project.
Coinfluence understands that each project is different and needs its own unique marketing strategy. This helps new projects to quickly adapt to the landscape and hit the right knots right away.
Coinfluence offers full digital marketing services.
Bottom Line
Marketing cryptocurrency projects is both a science and an art. You need to blend in tried-and-tested methods with new techniques to figure out what works for each project.
Crypto investors are now more focused on worthy projects with growing communities. Coinfluence takes projects from obscurity and helps them succeed without breaking the bank.
If you are thinking of growing your community, press the right buttons for your marketing campaign, and see your crypto project succeed, don’t hesitate to contact Coinfluence.
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